The age-old debate over whether businesses should focus on brand or demand marketing has been dealt a decisive verdict: It depends. (Okay, maybe not such a decisive verdict.) This September, LinkedIn teamed up with the Institute of Practitioners in Advertising (IPA) to study brand vs. demand practices, across industries, and…

By Lucene Gilbert, LUDWIG+ Social media marketing is all about spreading the word about your products and services to your target audience. It can help you showcase your brand to the right customers by providing accurate information. Authenticity needs to be demonstrated. If you want to let your brand’s personality…

What would you say if you had one chance to say something and the platform to do it? Wouldn’t you want to make every word ring true and resonate with your audience? Say it loud and say it proud: empowering messages are essential for brands. It helps brands like Nike…

The electric vehicle craze is on and it is here to stay. Their motors are becoming more sustainable and powerful, and their batteries more reliable and long-lasting. Finding a charging station is becoming less of a hassle, and with fewer emissions in the air, means a potentially cleaner planet. …

Research ties positive Glassdoor ratings with higher customer satisfaction and company valuations Reviews matter. Restaurants live and die by their Yelp ratings, film companies have begun to use Rotten Tomatoes scores in their promos (assuming they’re good), and review sites like GoodReads have grown explosively in the last decade. Before we buy meals, tickets, books, and more, we want to be confident…

With the continual surge of new content, ideas, and news emerging, it’s easy for brands and marketers to get lost in the day-to-day of overseeing multiple media accounts. When we’re all busy, things like social media publishing have a tendency of falling through the cracks. …

The world we live in today revolves around digital advertising, and digital advertising revolves around our browsing behavior: refinding a video link, researching new information, visiting a product landing page, the list goes on and on. But times are changing. With heightened awareness about being followed around in a Big…

Prepare for Takeoff: How Digital Advertisers Can Engage Stir-Crazy Travelers in 2021 While 2020 technically ended when the clock struck midnight on January 1, 2021, for many, 2020 will officially be over when they can take to the air — or the rails, or the road — and feel they…

In April of this year, Apple released the iOS14 privacy update that gives users the ability to opt-out of ad tracking. The update is a small step that is part of a larger movement to give digital consumers more control over how their data is used online. …